Creative Direction for Conservation, Education & Outdoor Destinations

Story-driven campaigns that inspire connection to the natural world.

Storytelling & Copywriting • Video Direction & Production • Graphic Design • Signage Development • Branding & Marketing

Services & Expertise

  • Campaign Production

    Story-driven visuals that build support, drive engagement, and deepen connection.

    Capabilities include:

    • Collaborative script development with subject-matter experts

    • Determining deliverables (digital ads, static graphics, video assets, print pieces, billboards, internal signage)

    • Budget planning, vendor sourcing, talent coordination

    • Scheduling and production oversight

    • Creative direction for photographers, videographers, designers, stylists, and more

    • Cross-team communication and approvals

  • Narrative Content

    Narrative-driven writing that is accurate, emotional, and rooted in your mission.

    Capabilities include:

    • Ghostwriting or co-authoring nonfiction and children’s books

    • Copywriting and graphic design for brochures, exhibits, donor materials and more

    • Drafting and proofing extensive content for reports, websites and more

    • Translating scientific knowledge into engaging, accessible stories

    To streamline your project even further, I can prepare production-ready files and work directly with your printers and fabricators to ensure the final product is high-quality, correctly formatted, and durable.

  • Guest Experience

    Interpretive and wayfinding signage designed to last.

    Capabilities include:

    • Copywriting across large-scale, integrated experiences

    • Graphic design or direction of internal/external design teams

    • Material vetting for outdoor longevity and heavy guest interaction

    • Fabrication management, proofing, and installation oversight

    From conceptualization to installation, I specialize in creating signage that blends narrative, design, and durable fabrication.

View Case Studies

Partners & Sectors Served

Autumn Coconut Creative LLC partners with (but is not limited to) zoos, aquariums, botanical gardens, museums, nature parks, and conservation-focused organizations seeking mission-driven storytelling and professional creative support.

If your team is juggling large projects, dealing with limited capacity, or facing cross-departmental communication challenges, I can bridge the gap.

Strategic Value & Experience

I blend big-picture creative direction with technical production. My expertise in this field is shaped by nearly a decade working within mission-driven, science-based institutions. This background equips me to support organizations that seek both vision and execution across complex, cross-departmental projects.

  • 8 years leading the creative department at a major AZA-accredited zoo

  • Skilled at balancing scientific accuracy with emotional storytelling

  • Experience managing wide-scale collaboration across animal care, conservation, education, marketing, and operations

  • Hands-on expertise in fabrication, materials, printing, and outdoor installation

  • Comfortable leading entire projects or supporting internal teams as an embedded collaborator

  • Passionate about environmental issues and community impact

Ready to start a project? Let’s bring your next initiative to life.

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